Technolust – Apple iPhone
I don’t get excited about computing too often anymore. I mean, over the years I’ve just sort of accepted that storage media will double every six months, with CPU speed following about six months behind that, etc., etc… But these kind of technological miracles (“same price, just more of it,” kind of miracles) are the norm now. Consumers not only expect that they will happen, they almost count on it.
Then there are the other kind of geek advances, the kind that you don’t quite know how to get your head around at the time, but you’re impressed none the less. The iPod was like that. Yes, yes, I know that the Pod changed everything and all that, but at the time it gingerly came out, Apple was taking a huge risk. Sure they had the vision enough to see what consumers wanted, but consumers didn’t. We all sort of scratched our heads and said, “Yeah, I guess it would be cool to carry my entire music collection around with me everywhere… I’ll bite.” I think the iMac was like that too. Not revolutionary like the iPod, but impressive, and frankly, downright sexy as far as computers go.
Lastly, there are those innovations that you look at and say, “Wow. That’s amazing.” These are technologies that you never even saw coming. Not only are they creative and useful, but you weren’t even aware that we, as geek-kind, were capable of implementing yet.
The iPhone is like that.
Sure, it’s just a phone… and a full internet browser… and a camera… and an iPod… a video player… GPS device with maps, and on and on… But what’s really of interest to me is two key innovations. One they implemented, and one they promise, but only tease us with.
The first is the interface. Multi-touch will be great, I’m sure. Apple is known for getting it’s input systems right, so I don’t doubt that we’ll all love it. But cell phones in general have needed a major interface overhaul for a decade or more, and nobody will do a better job of it than Apple because they build from the user out, not the technology in. Their stuff is intuitive and (mostly) bulletproof. You don’t have to memorize menus, or decipher lame icons because it just makes sense.
Put that in a phone, and it’s already worth the price of admission. Big time.
The second innovation that Apple introduced was the idea that the iPhone is running OS X. And I’m sure it is running a form of the operating system. But from what I’ve read, Apple still hasn’t opened it up to allow users, or more specifically, third party developers, to add functionality beyond what Apple will include with the phone at the time of purchase. Why the big deal with this? Simple -
People like to be able to “grow” their portable appliances to better suit their individual needs and habits.
We put shortcuts (or aliases) to our favorite programs, folders, and documents on our Desktop. The whole idea behind Apple’s “dock” is customization. Same with widgets. We love the idea that you could buy something as a phone, but use it on a hike to call up a satellite map with your current position marked by GPS. We love to be able to add specialized ring tones, animations and camera filters. Sure, we love iChat, but wouldn’t it be great if you could call up a terminal and log-in to your server via SSH to run a few maintenance scripts? I’m sure that Cingular is grinning from ear to ear with their iPhone lock-in, but what if I’d like to use some VOIP? The phone is fully capable technically, but you can bet there’s a clause in Apple’s contract that says basically, “no voice over IP is allowed on the phone” because it would cut into Cingular’s market share. It’s like Verizon crippling the bluetooth on their phones so you had to use their own services (as well as your airtime) to get pictures, music and video on or off the device.
Greed holding back technology.
So we’ll see. Maybe Apple will unlock the iPhone and create a real revolution in the cell industry. It’s a great product, but unless it can grow, it’s ultimately just an easier, upgraded version of what already exists. Same price (or maybe a bit more), just more of it.
Here’s hoping for a revolution.